Increasing Sales With an RFID-Enabled Loyalty Program

By Doug

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The Tampa Bay Lightning, an NHL hockey team, is using an RFID-based loyalty program for its season-pass holders, nearly doubling the number of customers using such passes in just one year. The solution—which features passive 13.56 MHz tags sewn into Lightning jerseys worn by fans, in addition to RFID readers deployed at concession stands and stores—allows a user to receive discounts every time he or she buys food, beverages or souvenirs, such as ...

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