Well, we don’t have any information on other magazines or Web sites, but we certainly have a lot of data regarding who visits our own site, as well as who receives our e-mail newsletters and who subscribes to our print magazine.
We are also unique among Web sites, in that we can serve ads based on specific content. So if a visitor is reading an article about tracking tools, for instance, we can show that person a tool-tracking advertisement, and not the same ad we’d show someone looking to monitor animals.
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—Mark Roberti, Founder and Editor, RFID Journal