What do I need to do and know?
Many companies that sell radio frequency identification technologies have been struggling since the global financial crisis of 2008. The industry is finally beginning to hire again, but there are not many jobs out there yet.
My recommendation would be to develop a deep knowledge of the technology and pinpoint an industry in which it can be applied. What the industry lacks are salespeople who understand customers' problems and processes. That limits their ability to convince others that RFID can solve or address those issues.
Obtaining this knowledge will not be easy, I realize. But by focusing on the issues facing a particular industry, you might be able to convince an RFID solutions provider that you would be a better salesperson than someone with a deep knowledge of RFID but a limited understanding of customer problems.
—Mark Roberti, Founder and Editor, RFID Journal
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