RFID Journal Virtual Event

Virtual Events Sep 11, 2014

RFID in Retail 2014

September 11, 11:00 am - 1:00 pm

  • Mark Roberti, Founder and Editor, RFID in Retail 2014
  • Mark Roberti, Founder and Editor, RFID in Retail 2014
  • Karl Jordan, Senior Loss Prevention Investigator, RFID in Retail 2014
  • Su Doyle, Industry Programs, RFID in Retail 2014
  • Phillip Curley, Chief Executive Officer, RFID in Retail 2014
  • Mark Roberti, Founder and Editor, RFID in Retail 2014

Retail and apparel companies have been among the early adopters of RFID technologies, both internally and within their shared supply chains. Hear how retailers worldwide are using RFID to track individual items and improve inventory accuracy, and to have products on shelves when customers want to buy them.


11 Sep, 2014 11:00 am
Welcome and Introduction
16 Sep, 2014 11:05 am
Getting Started: Key Considerations for RFID Pilots and Deployments

Retailers looking to pilot or deploy radio frequency identification should ask many questions, such as: What categories should be considered? How many items should be tagged in order to gain insight into a business case? How many stores must be included in a pilot or early deployment? Who tags items, and when does this take place? And what read points are required? In this session, the answers to these and many other questions pertaining to a successful pilot or early-stage deployment will be explored.

11 Sep, 2014 11:40 am
Clothing Company Uses RFID From Factory to Store

A clothing company that designs and sells apparel and accessories is employing an RFID-based system that tracks every item from the point of manufacture to stores, and through to the point of sale (POS). The firm has 30 franchised stores fully equipped with this technology, as well as one store outfitted with smart shelves to read and supply inventory data in real time, while six others have RFID floor mats installed at their exits, for the purpose of security. Learn how this factory-to-warehouse-to-store system has made it possible for the company to completely eliminate the need for workers to scan bar codes, and has also enabled the clothing firm to instead use RFID to track the inventory of goods within its warehouse and at its franchisees’ stores, as well as sales.

16 Sep, 2014 12:05 pm
Evolving Use Cases and Business Models for RFID in Retail

The use of RFID technology has been widespread in apparel and fashion for the past decade. However, use cases and business models for RFID deployments are rapidly changing and shifting, from cost-cutting solutions to use-case studies aimed at increasing turnover and the customer experience. Supply chain models are also changing, since traditional retailers are leveraging RFID data to enable new models borrowed from online stores. Learn how RFID is being used, and hear the latest case studies, worldwide.

16 Sep, 2014 12:35 pm
Using RFID to Improve the In-Store Customer Experience

An athletic apparel store is using an automated system to attract customers to their products by means of an RFID-enabled video display and hotspot, and RFID-enabled prize cards distributed on the streets. The system uses wireless technology to trigger content for shoppers, and also collects data about the popularity of the displayed shoes, based on the number of times each one is moved. The firm installed a floor-to-ceiling wall display, with shelving on which a dozen shoes were placed. If a shopper picks up a shoe of interest on the display, the system updates the server regarding the action that has taken place. Learn how the software collects each read event indicating movements of products throughout the day, and enables the store to compare that data with actual purchases at the point of sale.

16 Sep, 2014 12:55 pm
Closing Remarks
11 Sep, 2014 11:05 am
Wilko Fights Stock Loss With RFID

Wilko, a leading British housewares and household goods retailer with more than 300 stores, is using an RFID-enabled solution to improve inventory control and loss prevention. Although the stores were equipped with security tagging and closed-circuit television (CCTV), they were still losing stock and unable to prove how the product was being stolen, apart from empty packets left around the store. Learn how the RFID system alerts the store to loss, when it happens, with real-time visibility about what is passing through the tills and what isn’t, before it is taken through the exit point.

11 Sep, 2014 11:40 am
Enhancing the Omni-Channel Experience – RFID’s Evolving Role in Fashion and Luxury

The benefits of RFID-enabled inventory are less obvious in fashion and luxury, where out-of-stocks are a sign of success. But, as loyal shoppers expect the same level of personalized service online as in-store, RFID is taking on a new role, sensing customer needs and keeping brand promises. This session will investigate RFID’s evolving role in fashion, luxury and retail markets, with real-world examples, business metrics and deployment considerations.

11 Sep, 2014 12:35 pm
Downtown Stores Use BLE to Improve Customer Service

Merchants in two Canadian cities have deployed Bluetooth Low Energy (BLE) beacons in conjunction with an app enabling shoppers to top off payments on their parking meters. The solution consists of beacons and a free app, known as HotSpot Parking, which can be downloaded on a user’s BLE-enabled smartphone. The app enables shoppers to view notifications about their parking payment status and pay for extra minutes, as well as receive promotional information from participating stores. If the parking meter payment is due to expire while the shopper is still in a store equipped with a beacon, the phone app will send that individual an alert indicating the need for additional payment, which the customer can then approve in order to avoid a parking violation fine. In this way, the merchant can be assured that the shopper will not prematurely leave the store to pay a meter. Learn how this function has helped increase sales, and how retailers are using the app to personalize offers to participating shoppers.

11 Sep, 2014 12:05 pm
The Business Case for RFID in Retail Apparel

RFID Journal has conducted extensive research to understand the business case for RFID in apparel retail, and to create metrics that companies in that sector can use to determine the likely return on investment they could achieve by employing the technology to manage store inventory. In this session, we will explain the data used, and walk attendees through the financial model.