Supermarket Uses RFID System to Track Shopper Flow

By Doug

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Following a pilot of an RFID-based solution to temporarily track customers’ movements via tagged shopping carts moving through a supermarket, a marketing and advertising firm is now preparing the solution for two additional pilots. The company plans to install the technology to cycle through two stores for another national supermarket chain, as well as at 10 locations for a third retail firm. Learn how RFID technology is being used to monitor consumer movements based on RFID tags on carts and shopping baskets, rather than on loyalty cards, thereby tracking only the locations of the baskets and carts, and not the shoppers themselves.