Ritani Uses RFID to Engage Shoppers, Increase Sales

By Doug

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Jewelry company Ritani is using an RFID solution enabling retailers that sell their jewelry to automatically display information about merchandise that customers asked to see, and also allows those shoppers to share the items’ images after making a purchase. Store management can collect data regarding sales-floor behavior, including which items have been viewed, the percentage that were purchased and employees’ sales rates. Learn how the technology can provide shoppers at brick-and-mortar stores with the advantages they can gain during online shopping—such as easy access to data about a product and the ability to scroll to similar items before making a purchase.