Most Innovative Use of RFID

By Doug

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This award will be given to the end-user company with the most novel use of RFID technology. The winner will be the company that best demonstrates how it is using RFID in a new or unusual way to solve a business problem, deliver a return on investment to shareholders or improve customer service. The three finalists, selected by an independent panel of judges, will each have 15 minutes to make a presentation. The 2014 finalists are:

  • Fukui Shell Nucleus Factory, for its system of authenticating pearls by embedding an RFID transponder in each gemstone’s nucleus
  • Skyview High School, for its use of a real-time location system and location-based messaging to improve the safety of school children in the event of an emergency
  • Snapsportz Media, for its use of RFID to link images with individual zipline customers in harsh outdoor environments