Innovative Timing Systems (ITS), a leader in race-timing solutions, mobile apps and race registration, recently integrated high-resolution and high-speed cameras, precision lasers and a live database feed, with information being fed to a broadcast system in less than a quarter of a second for live updates to a worldwide audience. Learn how ITS provided live updates to Twitter and Facebook during the race, while filtering unwanted tag reads and capturing high-speed, high-res photos. Hear about this system’s ability to read tags at a success rate of nearly 100 percent, and how it might transform all race timing.