A bottling plant for one of the world’s largest beverage companies is conducting a regional promotion by replacing 200,000 of its reusable plastic trays (known as “floats”) with NFC-enabled versions that also come with a QR code label. Two-liter bottles of soda are transported and then displayed in stores. Upon approaching the displays at a store, consumers read instructions printed on the float to access the promotional offer via the QR code or the NFC tag. Shoppers can access, via a hosted server, a $5 discount coupon for tickets to a college hockey tournament, as well as view promotional information about the brand and its products.
