Diffusione Tessile Leverages RFID to Improve Service and Sales

By Doug

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Diffusione Tessile, the outlet company of a major Italian retailer, has long deployed item-level RFID in its stores to streamline logistics and better manage replenishment, thereby increasing sales. In partnership with the University of Parma’s RFID Lab, the firm is currently participating in an EU-funded sensor-enabled, real-world awareness for management information systems (SERAMIS) project, dedicated to exploring innovative use cases for RFID at the store level. Learn how Diffusione Tessile is leveraging “always on” RTLS RFID data to better serve its customers, and how that data is enabling innovative replenishment from back-room processes.