A designer of shoes and accessories is selling a bag that links a digital record about that bag with the physical product itself, via a built-in NFC RFID tag that enables users to authenticate their bags and track down a bag if it is ever stolen. In addition to providing customers with proof that the bag is authentic and not a counterfeit, the technology will make bag ownership more fun and personal, such as providing the ability to create a digital diary about where the bag is taken, share details regarding the bag’s features with other owners, sell the bag, and find it in the event that it is stolen.