Bluetooth-NFC Beacons Bring Discounts to Pharmacy Shoppers

By Doug

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A family-owned pharmacy has deployed a series of hybrid beacons combining Bluetooth Low Energy (BLE) and Near Field Communication (NFC) RFID technologies to enable its customers to access coupons and promotional information regarding products via a simple tap of their mobile phones. The solution, which consists of the beacons with built-in battery-powered NFC transponders that make it possible to communicate with any smartphone featuring either NFC or BLE compatibility, enables customers to only receive the data they specifically want, by requiring that a phone be within 3 to 6 inches of a beacon before information can be transmitted to that phone. Learn how the solution is being used to enhance the in-store experience, as well as driving sales.