This award will be given to the company that exhibits the best new RFID product or service at RFID Journal LIVE! 2016. An independent panel of judges has selected 10 finalists, which have been divided into three groups. Each finalist will speak for a few minutes about its product. The finalists in Group 3 are: SML, for its Clarity 3.x retail software platform, which is designed to be flexible, scalable and cover virtually all retail business processes; Tyco Retail Solutions, for its Sensormatic Synergy Series, an intelligent, modular, and network-enabled loss prevention system that combines acousto-magnetic/RFID detection and video; View Technologies, for its View Echo Smart Antennas and Platform, which read tags at up to 150 feet and locate tagged items in a three-dimensional space; and Zebra Technologies for its RFD8500 Handheld Sled Reader, which links to almost any smartphone, to enable quick and easy cycle counting.