Applying User-Centered Design to NFC-Enabled Experiences

By Doug

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Near Field Communication can solve problems and create unique user experiences, but a strong understanding of users and their needs is important to ensure that an application brings value., a leading digital firm in Montréal, Canada, was mandated to create a compelling brand experience at OFF 2012, MTL Infopresse’s conference on business and creativity. The solution that developed was an ecosystem consisting of NFC bracelets, NFC-enabled kiosks, a responsive Web application and social-media integration. This presentation will describe how a user-centered design process can be applied to designing online and offline experiences, how the solution solved real problems for conference attendees, and the learnings that the team took away from this successful project.