Applying User-Centered Design to NFC-Enabled Experiences

Near Field Communication can solve problems and create unique user experiences, but a strong understanding of users and their needs is important to ensure that an application brings value. W.illi.am/, a leading digital firm in Montréal, Canada, was mandated to create a compelling brand experience at OFF 2012, MTL Infopresse’s conference on business and creativity. The solution that w.illi.am/ developed was an ecosystem consisting of NFC bracelets, NFC-enabled kiosks, a responsive Web application and social-media integration. This presentation will describe how a user-centered design process can be applied to designing online and offline experiences, how the solution solved real problems for conference attendees, and the learnings that the w.illi.am/ team took away from this successful project.