European EPC Competence Center to Provide Training at RFID Journal LIVE! Europe 2007

By Admin

The EECC, founded by GS1 Germany, Deutsche Post World Net, Karstadt Warenhaus and Metro Group, will share experiences gained by these companies over the past four years with attendees looking to leverage EPC/RFID technologies.

RFID Journal has partnered with the European EPC Competence Center (EECC) to provide educational sessions for attendees seeking to understand how Electronic Product Code (EPC) technologies can be used to achieve business benefits. The training will be offered at RFID Journal LIVE! Europe 2007, which will be held Nov. 6-8 at the Mövenpick Hotel in downtown Amsterdam.

EECC was founded by GS1 Germany, Deutsche Post World Net, Karstadt Warenhaus and Metro Group.

The training will begin with an introduction to the basics of RFID. Additional sessions will cover:

Technical Challenges of RFID: Phillip Blome, project manager of RFID pilots and trials at MGI Metro Group Information Technology, will explain the issues Metro has encountered, and how it overcame them.

Standards and Tagging Requirements: Andreas Fuessler, senior project manager for GS1 Germany, will outline the key standards of which RFID users in Europe must be aware, and how to overcome the challenges of tagging shipments.

Experiences in Tag Performance: Thomas Holstiege, a senior test engineer with the EECC, will explore the key issues related to tag selection and placement to ensure the best performance of applied tags.

Data Exchange and Communication With EPC: Andreas Fuessler will discuss the format of the data suppliers will receive from retailers, explaining how those suppliers can analyze the data to measure their own performance.

"This is a unique opportunity for companies to learn how they can use and benefit from EPC RFID technologies today," says Gerd Wolfram, managing director of MGI Metro Group Information Technology. "The founders of the EECC have many lessons they have learned over the years, and we are sharing them with our suppliers and other companies through this training, to move adoption forward."

The EECC training course is one of four preconference and co-located event options available to attendees of RFID Journal LIVE! Europe. This year's event will focus on how European companies can cut costs and improve revenues by employing RFID technology in their manufacturing, supply chain and logistics operations.

Attendees will learn:

• Why Metro Group is rolling out RFID now, and what it means for suppliers

• How Airbus is using RFID to improve all aspects of its operations

• How Sony is reducing shrinkage with a video-RFID tracking system

• The value of tracking returnable transport items

• How Lufthansa Technik improves parts maintenance with RFID

• How RFID is streamlining joint U.S.-Danish military operations

• How DHL is using RFID sensors to better monitor temperature-sensitive products

"This is the only event where companies from across Europe and Asia can hear objective case studies from those already using RFID within their organizations," says Mark Roberti, founder and editor of RFID Journal. "I have no doubt that companies attending will come away with new ideas for how they can put RFID to work successfully and be able to meet the vendors who can help them achieve their goals."