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Retailers Recognize the Problem—Not the Solution, Part 2
A study conducted by Retail Systems Research indicates that retailers see the value of visibility, but don't recognize that RFID can deliver it.
Sep 04, 2012—In July, I wrote about a May 2012 report titled "The 2012 Retail Store: In Transition," from Retail Systems Research (RSR), indicating retailers have a lot of problems that radio frequency identification can solve, such as lost sales due to store out-of-stocks. But RFID was not mentioned among the top five technologies that retailers feel can deliver value within a store (see Retailers Recognize the Problem—Not the Solution).
RSR's July 2012 report, titled "Executing on the Promise: Retail Fulfillment 2012," paints a more bizarre picture. About two-thirds of "winners" (retailers that are improving execution) and 60 percent of laggards say consumers' expectation that they provide a seamless omni-channel shopping experience is a business challenge. They also cite erratic consumer demand and competitive pressures to shorten the customer order-to-delivery cycles as business challenges.
The report states: "Asking retailers if they want 'real-time inventory visibility' is like asking someone if he or she wants to be a millionaire; the answer is invariably 'yes' until what it takes to achieve the goal is made clear. Nonetheless, such a broad concept needs more clarity, and so we asked the questions."
Nearly 90 percent of retailers said "system-wide inventory visibility" would deliver a lot of value, but only 44 percent said they actually have such visibility. Nearly 80 percent reported that having visibility into store inventory levels would be very valuable, versus 48 percent who said they have it. More than half indicated that having shelf-level inventory visibility would be very valuable, while only 20 percent said they have that.
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