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Editor's Note

  • The Cost of a Recall

    By Mark Roberti

    Few companies factor into their ROI calculations what RFID could save them during a recall. Perhaps they should.

  • RFID Needs to Be Part of the Building

    By Mark Roberti

    Radio frequency identification has been advancing in leaps and bounds for the past few years, except when it comes to becoming part of a company's physical infrastructure.

  • Apple Unshackles the iPhone's NFC Reader

    By Mark Roberti

    The new XS, XS Max and XR models support the reading of Near Field Communication tags without users having to first open an application.

  • Change Is Hard

    By Mark Roberti

    That's one key reason companies have not taken advantage of RFID technology to nearly the extent possible.

  • For Some Retailers, the Strategy Is Clear—But Can They Execute?

    By Mark Roberti

    Making shopping in stores as easy as shopping online sounds great, but delivering the experience to customers is a lot more difficult than journalists may think.

  • Learning from Target

    By Mark Roberti

    The retailer, which has embraced RFID as a core of its omnichannel strategy, is setting traffic and sales records, while laggards struggle to develop a coherent strategy for retailing in the 21st century.

  • RFID Brand and Product Awareness Remains Low

    By Mark Roberti

    A survey of RFID Journal's readership found that Zebra Technologies, Impinj and Avery Dennison are the top three brands in the RFID industry, but awareness of what the leading companies sell remains low, particularly among end users.

  • Retail Digital Transformation Guide

    By Mark Roberti

    RFID Journal's new white paper explains what digital transformation means for retailers and how to do it right.

  • RFID By Any Other Name

    By Mark Roberti

    Some RFID solution providers don’t want to use the term “radio frequency identification” because it has gotten a bad rap, but that’s a self-limiting strategy.

  • Digital Transformation Must Be Wholistic

    By Mark Roberti

    Companies that apply digital technologies to parts of their business are creating new silos that will limit their competitiveness.

  • To Win Business, RFID Companies Need to Narrowcast

    By Mark Roberti

    The key to success for RFID marketing is to focus on those actively seeking to invest in RFID solutions.

  • Tracking Asylum Seekers via RFID

    By Mark Roberti

    RFID-enabled wristbands could make it a lot easier to track refugees, asylum seekers and those entering a country illegally and waiting to be deported.

  • Inventory Accuracy Without RFID?

    By Mark Roberti

    Some software providers are promising to improve retailers' inventory accuracy. Here's why algorithms alone won't work.

  • Airline Industry Embraces RFID Baggage Tracking

    By Mark Roberti

    The IATA's board voted at its general meeting to develop a standard within one year for using RFID to track luggage. The industry body aims to start rolling the technology out globally in 2020.

  • Are High-Paid U.S. CEOs Risk-Averse?

    By Mark Roberti

    Some executives are now paid so much that they might not be willing to make the changes needed for companies to survive in the long term.

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