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Nike Korea, Nestlé Philippines Like U-Like

A number of companies have been using UbiU's U-Like solution to enable consumers to share information and photos with friends via Facebook and Twitter, in real time, even when not connected to the Internet.
By Dave Friedlos
Since then, Nike Korea implemented U-Like for the Korean leg of its event known as The Chance, a soccer talent hunt held around the world. Each participant was issued a wristband so that game records and photos could easily be posted on that person's social-networking sites, even when he or she was competing, by means of RFID terminals and kiosks set up at preliminary events.

In April 2012, Nestlé Philippines utilized the U-Like system at its Nestea Beach volleyball finals, held on the Philippine island of Boracay, which included competitions, concerts and a beach party. Guests were issued a wristband containing the Nestea logo, enabling them to upload competition data and photos in real time.

In addition, Manila Ocean Park, a major theme park and aquarium located in the Philippines, adopted the U-Like technology to enable visitors to "like" exhibits and places of interest, and to share photos of their experiences with friends in real time. Attendees can use one of the park's photo booths to take pictures, and then tap the booth's RFID reader to upload the photographs instantly to their social-networking accounts. The park's employees, who have been issued smartphones with built-in cameras and readers, offer to take photos of visitors, who can then tap their wristbands to the phone in order to have the photos posted to their Facebook and Twitter pages

According to Park, the possibilities for this technology are endless. U-Like, he says, can be implemented at events, festivals, conferences, cultural performances, museums, amusement parks, department stores and more.

UbiU Holdings, Park adds, is currently working with companies around the world that are keen to attract publicity online, even when their customers are offline.

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