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An E.Leclerc Supermarket Automates Its Pricing

The store has installed thousands of Altierre's electronic shelf labels, enabling it to instantly change the prices of goods, via RFID readers.
By Claire Swedberg
What's more, Sobraquès' store can undertake recalls of products by simply sending a recall notice to the tag associated with that product's stock-keeping unit (SKU). The tag's screen will then flash a recall alert, before workers have had the opportunity to remove that product from the shelf.


Altierre's Sunit Saxena
In addition to offering electronic shelf labels, Altierre produces RFID-enabled temperature sensors designed to help retailers track the operation of refrigerators, freezers and hot-food display cases within their stores (see Altierre Sees Opportunity for Temperature Tags). In the future, Sobraquès reports, the store intends to add Altierre temperature sensors to the wireless platform that would enable its managers to receive an alert in the event that any of the store's coolers fall outside of an acceptable threshold, thereby indicating either a failure in the device or a door left ajar.

The labels themselves were designed by Altierre to be extremely robust, Saxena says, allowing them to operate under cold conditions, such as those found in a freezer. He says they have been effective at receiving and sending transmissions from extremely low temperatures through freezer or refrigerator doors.

The E.Leclerc chain of independently operated stores comprises one of the largest mass-market retailers in France, with 550 stores around the country, as well as more than 100 locations abroad, including in Spain, Portugal, Poland, Italy and Slovenia. Saxena and Sobraquès both decline to comment regarding whether there are any plans to install this solution at other E.Leclerc stores.

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