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VGB Group to Deploy RFID at Its 120 Siberian and Crawford Stores

The company's decision follows its successful implementation of EPC Gen 2 technology in its Memove chain, launched last October.
By Edson Perin
Therefore, according to Emerson Santangelo, VGB's CIO, the company intends to initially conduct a thorough study of the processes in place at each store within Siberian's and Crawford's chains, and to deploy RFID at each new shop as it opens. Only after implementing the technology at its new stores, and gaining experience inherent in such a task, does VGB plan to gradually begin deploying the technology at its Siberian and Crawford sites already in operation.

"We work with a team of business analysts to adapt processes to new technology," Santangelo says. "As for the new process, we are very confident, because I can see improvements. The first goal is to have this new process adopted by our manufacturers and distribution centers."

The clothes sold by Valdac Global Brands are manufactured by companies selected for the fashion-design projects undertaken by their designers. "The manufacturers add all of the trims—labels and buttons, for example—and can also embed RFID tags on items of clothing," Santangelo explains. "Practically nothing will change in the manufacture process."

The biggest challenge for VGB Group has been adopting the RFID tags for pieces of jewelry, because the presence of metal can affect the ability to read those tags. "We are investigating other tags to solve the problem," Santangelo states. VGB utilizes RFID tags made with Impinj's Monza 4 or 5 chips for clothes and jewelry. "We partnered with Haco for the production of labels."

According to Santangelo, all tags are controlled by VGB Group, which sends the exact quantity of labels to each clothing supplier, based on the quantity of garments ordered. "As a contingency, we print labels with bar codes as well," he says. Santangelo cites the importance of his company's relationship with GS1Brasil in developing the Memove RFID project, as well as for future deployments.


Andrew Montone 2013-10-30 10:41:47 AM
Gs1Brasil is really important for my work. We work with refid labels and to create it GS1 is always important. Andrew Montone www.etiquetasbrasil.com.br

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