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VGB Group to Deploy RFID at Its 120 Siberian and Crawford Stores

The company's decision follows its successful implementation of EPC Gen 2 technology in its Memove chain, launched last October.
By Edson Perin
Apr 13, 2012After successfully deploying radio frequency identification at its Memove retail chain, in Brazil, Valdac Global Brands (VGB) Group plans to begin implementing RFID at its two other clothing chains: Siberian and Crawford. The company expects to install the technology at approximately 120 stores throughout Brazil, starting at the end of this year.

The first Memove store was launched in October 2011. From the moment Memove opened its doors, VGB has been using RFID to track each of the retailer's approximately 40,000 products, from the point of manufacture through the distribution center, to the store, onto the shelf and, finally, at the point of sale (see New Brazilian Fashion Chain Launches With RFID).

All clothing at VGB's Memove stores contain RFID labels sewn in by the manufacturer.

During Memove's first months of operation, VGB Group measured a 50 percent drop in operating costs, thanks to the use of RFID. As goods are shipped, for example, the technology allows the store's staff to verify the receipt of 3,000 to 4,000 items almost instantaneously—a task that would take hours (in some cases, days) to complete without the use of RFID.

The positive results that VGB achieved during its initial experience with RFID at its Memove stores led the firm to begin conducting studies to extend its use of the technology at its Siberian and Crawford chains. Planning is expected to take place throughout 2012, in order to enable the company to launch the first deployments by the end of this year.

VGB Group expects that the task of implementing RFID across its Siberian and Crawford chains will be more complicated than the Memove implementation. This is because the company's network of Memove shops did not yet exist when the RFID project was conceived, so as VGB formulated Memove's various business processes, it was a relatively simple task to incorporate the technology.


Andrew Montone 2013-10-30 10:41:47 AM
Gs1Brasil is really important for my work. We work with refid labels and to create it GS1 is always important. Andrew Montone www.etiquetasbrasil.com.br

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