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Learning How RFID Can Solve Business Problems
Companies attending next week's RFID Journal LIVE! conference in Orlando, Fla., have one thing in common—they are eager to leverage RFID technology to improve the way they do business.
Apr 04, 2011—If you look over the list of firms sending executives to RFID Journal LIVE! 2011—our ninth annual conference and exhibition, being held in Orlando, Fla., on Apr. 12-14, 2011—it might seem they have little in common (view the list here), as there are businesses from a wide variety of industries represented.
Here are a few names that I pulled from the registration list to illustrate my point:
Many companies are currently seeking to deploy RFID—but only a tiny percentage in each industry. These are not the "visionaries," like Airbus, Metro Group and Wal-Mart Stores, described in Geoffrey Moore's seminal book, Crossing the Chasm (seeThe (RFID) World According to Moore, Moore Has Spoken—Were RFID Vendors Listening? and Geoffrey Moore's Strategies for RFID Adoption). They are what Moore calls "early adopters"—mainstream companies deploying a technology that is mature, even if it has not yet reached a broad level of adoption.
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