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Perception Lags Reality

What many business executives think about RFID today was true a few years ago, but is no longer valid.
By Mark Roberti
The finalists include Xerafy, which has introduced its iN family of UHF RFID tags, to be embedded in metal assets without sacrificing read performance (see RFID News Roundup: Xerafy Unveils UHF RFID Tags for Europe); Tageos, which will exhibit an "inlay-less" RFID label that eliminates the need for a plastic substrate, so RFID labels are cheaper to produce and more environmentally friendly; and Intelleflex, which will show off multi-protocol battery-assisted tags and readers, with a read range of more than 300 feet.

The advances are not just in regard to tags. Franwell will display a new version of its wearable RFID reader, the RFID Sleeve WR100-1. Microelectronics Technology Inc. (MTI) will exhibit its RFID ME hardware and software, which can turn any laptop into an interrogator, with a variety of software applications. And Intelligent InSites was chosen as a finalist for its InSites Enterprise Visibility Platform, which aggregates real-time location and sensory data through standardized Web-based interfaces, and also serves as a data-exchange hub for all InSites-enabled applications and devices.

Moreover, there are complete solutions that solve specific business problems. For hospitality firms, which face the challenge of making sure bartenders don't give away free drinks, Identec Solutions will exhibit its Beverage Metrics Complete Solution, a combined hardware and software solution that monitors beverage service in multiple applications (see Beverage Metrics Serves Up Drink-Management Solution). And Biolog-ID will exhibit a complete system for using RFID to track blood bags.

Who's taking advantage of all these technology developments? The finalists for our end-user awards show how companies are truly benefiting from RFID today. I'll write more about them next week. In the meantime, I encourage you to come to LIVE! 2011 to view the advances in hardware, software and complete solutions that can improve the way your company does business. You can register here for our annual conference and exhibition; I look forward to seeing you there.

Mark Roberti is the founder and editor of RFID Journal. If you would like to comment on this article, click on the link below. To read more of Mark's opinions, visit the RFID Journal Blog, the Editor's Note archive or RFID Connect.

USER COMMENTS

Patrick Sweeney 2011-03-08 06:57:08 AM
Parasites beware Mark touches on some valid points. At ODIN we passed the 500 project mark recently and we have seen tremendous value because of the maturity of the technology. Any role in an organization that is parasitic - that sucks the value out of producing something can be replaced with automation led by RFID. Those roles usually involve counting, finding, measuring or auditing. The technology works better and better each month and the Fortune 500s are getting great value from it today.

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