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Five Reasons for Optimism

2009 might have been the worst year ever for many companies, but there are reasons to believe next year will be better.
By Mark Roberti
New companies continue to investment in the RFID market. When I launched RFID Journal, I was aware of approximately 60 companies in the market. I'm now tracking more than 1,000 on a regular basis, and I discovered at least 200 new firms this year. In many cases, the businesses are from overseas. Just last week, I met with representatives from two of these companies, who traveled to my office for advice.

Global economic and geopolitical trends are moving in a positive direction. The reality is, the world no longer depends heavily on the United States to stimulate growth. The global economy is more diversified than ever, which means growth can come from anywhere—Brazil, China, the European Union, India and so forth. And countries continue to move toward having more open economies and more democratic governments, which means they can contribute to the global economy. My biggest fear, as the economic crisis unfolded last year, was that there would be a devastating trade war, but it appears cooler heads—somehow—prevailed.

I don't think 2010 will be a great year for anyone, but I do believe it will be better than 2009. I think RFID vendors have been forced to get smarter about the way they market (the ones that don't might not survive), just as end users have to get smarter about how they use technology to reduce costs and improve the way they do business.

I know I've been forced to be a better, smarter and more focused CEO. I learned a lot this year, because I was forced to. But I think RFID Journal will be healthier and more successful as a result, and better able to serve our customers' needs in the long term.

So as the year ends, I want to thank all of our readers, advertisers, and event sponsors and exhibitors for their support. I wish you all a wonderful holiday season and a prosperous 2010.

Mark Roberti is the founder and editor of RFID Journal. If you would like to comment on this article, click on the link below. To read more of Mark's opinions, visit the RFID Journal Blog or click here.

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