|Home||Internet of Things||Aerospace||Apparel||Energy||Defense||Health Care||Logistics||Manufacturing||Retail|
At Democratic Convention, First Data Corp. Showed Off Its GO-Tag
The company provided RFID-enabled commemorative badges to members of the media and delegates, who used them to pay for food and beverages.
First Data sponsored a media lounge offering Wi-Fi access and coffee, which was used not only by the media but also by many of the delegates. At the lounge, Sayor helped give away one-and-a-half-inch-square, printed with "Democratic Convention 2008" on the front. The backs of the buttons sported stickers with embedded NFC chips. When journalists or delegates went to purchase food or beverages at Aramark concession stands, or at other merchants in the convention center, they removed the button and held it near a First Data NFC reader, which scanned the ID number encoded to the chip.
That number was transmitted to First Data's back-end system, where the service provider's software enabled the button's $10 balance to be linked to that GO-Tag's ID number. The payment was then approved and deducted from the amount of money in that sticker's account. If a balance still remained after the purchase, the same button could be reused another time. If, on the other hand, the balance for that GO-Tag sticker was not high enough to pay for the items being purchased, the customer would simply pay the remainder in cash.
The next phase for First Data is embedding GO-Tag NFC chips in mobile phones—similar trials have already been held by other companies around the world. Because American consumers commonly use credit and debit cards, they may be less inclined to try other payment technologies (such as those embedded in mobile phones) compared with shoppers in other parts of the world who have less attachment to the credit card format.
Still, Sayor says, the NFC market is going to have more penetration in the United States than in many other countries—and, in fact, many credit cards are already NFC-enabled. Introducing merchants and consumers to the variety of form factors in which NFC chips can be made available, she says, will make them become more accepting of mobile phone payments as well.
At present, Sayor says, First Data is still amassing data regarding the use of the GO-Tag buttons at the Democratic Convention. However, she adds, "Anecdotally, I would say it went off without a hitch. We were very pleased."
Login and post your comment!
Not a member?
Signup for an account now to access all of the features of RFIDJournal.com!
SEND IT YOUR WAY
RFID JOURNAL EVENTS
ASK THE EXPERTS
Simply enter a question for our experts.
|RFID Journal LIVE!||RFID in Health Care||LIVE! LatAm||LIVE! Brasil||LIVE! Europe||RFID Connect||Virtual Events||RFID Journal Awards||Webinars||Presentations|