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RFID News Roundup

PETCO to accept PayPass contactless payments; ABI Research forecasts broad integration of NFC in mobile phones; Intellident deploys 400th live RFID installation; NFC Forum announces new members, next meeting date; Intelleflex launches Strategic Partner Program; Sonitor Technologies and SenseIQ announce marketing alliance; RFID tag provider PowerID raises $12 million.
Intelleflex Launches Strategic Partner Program
Intelleflex Corp., a Santa Clara, Calif., provider of Extended Capability RFID solutions, has announced the launch of its Strategic Partner Program (SPP), leveraging the company's Intelligent RFID Platform. SPP helps build a partnership network capable of offering RFID solutions incorporating RFID tracking, control and monitoring capabilities for such applications as yard management, transportation and logistics, aviation and hospitality. SPP partners include value-added resellers, systems integrators and independent software and hardware vendors. The program provides tools; early involvement in product development and release cycles; partner resources, training and support; and joint marketing and sales programs. So far, more than 45 firms have joined the program. The Extended Capability RFID platform, consisting of passive RFID tags and readers, is designed to offer increased read range, tag memory, security and data protection, as well as multi-protocol interrogators based on EPC and ISO standards. The interrogators can read both EPC Gen 2 and Intelleflex Class 3 battery-assisted smart passive tags (based on EPCglobal's proposed Class 3 standard, which has not yet been ratified), and are built to function in environments involving liquids and metals, which can obscure tag reads. U.S. and worldwide companies interested in joining the Strategic Partner Program should visit the SPP Web site.

Sonitor Technologies and SenseIQ Announce Marketing Alliance
Sonitor Technologies and SenseIQ have inked a deal to co-market their respective real-time location systems (RTLS) to health-care organizations. Sonitor, located in Hopewell Junction, N.Y., makes an ultrasound-based indoor positioning system (IPS) utilizing battery-powered tags that transmit 20 kHz to 40 kHz acoustic signals to receivers. Through frequency modulation, each tag communicates a unique signal to the receivers, which use algorithms to analyze the signals, then forward their IDs via an existing wired or wireless network to a central server. Since the Sonitor tags are triggered by movement, a tag transmits its signals only when moved. SenseIQ, based in Sunnyvale, Calif., offers InSight, an asset visibility application suite that can leverage RFID or other automatic identification and wireless location technologies, such as ultra-wideband (UWB), bar codes, Wi-Fi, ultrasound and other auto-ID systems. InSight offers asset visibility tools, business activity monitoring and reporting via the InSight Asset Locator, Insight Asset Search Engine, InSight Asset Lifecycle Manager, InSight Business Rules Engine, InSight Reporting Engine and InSight Web Services Integration Interface. According to the terms of the agreement, Sonitor and SenseIQ will co-market an integrated solution leveraging Sonitor's IPS and SenseIQ's InSight software. The companies will coordinate sales and marketing efforts to a variety of health-care organizations, including hospitals, outpatient clinics, and skilled nursing and assisted living facilities.

RFID Tag Provider PowerID Raises $12 Million
PowerID announced the completion this month of a $12 million fund-raising round. The fund-raising effort was led by Partech International with the participation of existing shareholders, including Amadeus Capital Partners, Apax Partners, Clal Industries and Investments and Infinity Venture Capital. PowerID is a former division of Power Paper that was spun off as an independent entity in January. The company makes battery-assisted, passive (BAP) RFID labels designed for use in tracking freight, chemicals, metals, and paper—items that can be challenging for passive RFID technology because of their tendencies to interfere with RF waves. In the future, PowerID says it plans to extend its market reach across focused vertical segments and also pursue the RFID sensor market.

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