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Keynote Speaker Announced for RFID Journal LIVE! Europe 2007

Gerd Wolfram, leader of METRO Group's RFID effort, will explain why the retailer is moving ahead with its RFID rollout now, and what it will require from suppliers in 2008, at the RFID event for companies doing business in Europe.
By Andrew Price
Jun 25, 2007RFID Journal, the world's leading media and events company covering radio frequency identification (RFID) technology, announced today that Gerd Wolfram, managing director of MGI METRO Group Information Technology, will deliver the keynote address at RFID Journal LIVE! Europe 2007. RFID Journal's third annual conference and exhibition for Europe will be held Nov. 6-8, at the Mövenpick Hotel in downtown Amsterdam.

Wolfram will explain why, after several years of trials, Metro is now moving forward with its RFID deployment. METRO Group is beginning a full-scale rollout of RFID in its supply chain in 2007. A rapidly growing number of suppliers are tagging pallets delivered to the retailer. And based on the results of this year's case-tracking trial, the company has plans to push the tracking of cases starting in 2008. Attendees will learn the results of the case-tracking trial, as well as Metro's plans for the future and why it is pursing RFID aggressively now.

"We are very excited to have Gerd Wolfram heading up another great lineup of speakers at RFID Journal LIVE! Europe," said Mark Roberti, founder and editor of RFID Journal. "Metro has been doing a lot of research, and the fact that they are moving forward now heralds great change for the way European supply chains are operated."

The focus of RFID Journal LIVE! Europe 2007 is on how European companies can cut costs and improve revenues by using RFID in their manufacturing, supply chain and logistics operations. The event opens with an Journal University preconference seminar that offers an in-depth introduction to RFID.

Other featured speakers include:

• Wolfgang Schoenfeld, senior manager of logistics for Europe, Sony
• Andrew Higginson, logistics service line manager, Rolls Royce
• Gabriel Nasser, IT director, The Jewelry Store
• Stephane Pique, European director of EPC/RFID, EPCglobal—GS1 Europe
• Dieter Uckelmann, manager, RFID Application and Demonstration Center, Log Dynamics Lab
• Götz Pfeifferling, CIO, Lemmi Fashion
• Mark Roberti, founder and editor, RFID Journal

"This is the only event where companies from across Europe and Asia can hear objective case studies from those already using RFID within their organizations," said Roberti. "I have no doubt that companies attending will come away with new ideas for how they can put RFID to work successfully, and be able to meet the vendors who can help them achieve their goals."
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