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Educating the Public About RFID
AIM Global and many of its member companies have worked toward educating consumers about RFID and addressing their privacy concerns.
Oct 09, 2006—As Mark Roberti correctly points out in his editorial It's Time to Address Privacy, there is—and has been for some time—an acute need for consumer education about RFID, and for better, broader efforts to address privacy concerns.
However, I was disappointed to read his suggestion that a new industry group was needed to address these concerns. I want to take this opportunity to convey some of the more relevant activities AIM Global has already undertaken in this area.
Is enough being done? Are all companies with interests in this effort devoting resources to the campaign? Probably not, but AIM Global members are contributing time, money, partnership relationships (including one with RFID Journal LIVE!) and member-volunteer hours to undertake the challenge of providing RFID education.
While Mark Roberti and I would both agree that more is needed, I would urge RFID Journal and its readers to recognize those companies that have come together under AIM Global, putting aside competitive differences, and committed significant resources to this effort. AIM Global would gladly welcome increased collaboration with end users, academia, the media and other associations to further this important work.
James S. Childress is AIM Global's chairman of the board.
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