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RFID News Roundup

Avery Dennison acquires Smartrac RFID business, intros RFID blocking material; Confidex unveils RFID labels for high-volume logistics; Semtech creates LoRaWAN IoT network with Helium, offers new LoRa IoT solutions; Zebra Technologies partners with Portable Technology Solutions; Insight SiP releases RF module combining UWB, BLE.
By Rich Handley
Mar 05, 2020

Presented here are news announcements made during the past week by the following organizations: Avery Dennison, Smartrac; Confidex; Semtech, Helium; Zebra Technologies, Portable Technology Solutions; and Insight SiP.

Avery Dennison Acquires Smartrac RFID Business, Intros RFID Blocking Material

Avery Dennison has announced that it has completed its acquisition of Smartrac's transponder business, for the purchase price of €225 million ($251 million), subject to customary adjustments. Smartrac develops and manufactures RFID inlays, and is now an Avery Dennison company (see Avery Dennison to Buy Smartrac's Transponder Businessand Avery Dennison Doubles Down on RFID).

The firm recently announced that its ShieldSense RFID Blocking Material, a lightweight aluminum foil material that allows RFID-enabled inventory systems to increase effectiveness by isolating waves within specific environments, is now Classified as UL 723 (ASTM E84) to meet building and fire-safety codes for surface-burning characteristics. This certification allows ShieldSense to be installed in new construction buildings that incorporate RFID. According to the company, ShieldSense can perform well in the presence of flame spread and smoke, and is available directly from Avery Dennison.

ShieldSense, when applied to surfaces such as walls and doors, creates a barrier that restricts RFID waves from traveling beyond its perimeters, such as stockrooms. By preventing RFID waves from traveling area to area, retailers can gain a clear picture of inventory location within a specific environment. Many municipalities' laws, codes and regulations require that interior building products be tested, classified and/or labeled before they can be installed. UL 723 classification is intended to provide confidence to code officials, building owners and managers, contractors and others that a product was properly evaluated as referenced in model codes, regulations and specifications.

"The UL Classification Mark on the ShieldSense product is our way to show that it can be used in new construction, ensuring both inventory accuracy as well as the safety of building occupants and property in the event of a fire," said Chris Blackwell, Avery Dennison Performance Tapes North America's product manager for print and packaging, in a prepared statement. "ShieldSense has gained tremendous acceptance in many different applications, as more end users see the value of RFID and plan to incorporate it into new facilities. Key feedback we get from customers is around being able to install without extra nails, fasteners, or attachments as well as the long-term durability of the product post install."

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