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The Benefits of RFID in Apparel

There are many advantages for third-party manufacturers, brand owners and retailers. Here are the big ones.
By Mark Roberti
Nov 10, 2019

I received an email last week from a reader who asked, "What are all benefits/use cases of RFID in apparel?"

I was unsure whether she was asking about the benefits to third-party apparel manufacturers, brand owners or retailers, so I put together a list of some of the big benefits for each. I thought I would share them here, so that if anyone is interested, they can see them all in one place. It's worth noting that many of the benefits for the first two groups apply to manufacturers and brand owners outside of apparel as well.

Benefits for Apparel Manufacturers

Tracking raw materials: Companies can track raw materials. Esquel, for example, monitors different qualities of cotton used in the shirts it makes for different brands (see Internal Benefits for Apparel Makers).

Tracking finished goods: Chinese apparel manufacturer Affirm Heart Far East implemented an RFID solution to identify where materials and finished goods are located, and also when they are delayed, so that it can analyze the cause of such delays (such as identifying particular workstations that were slow) and rectify the issue (see Chinese Apparel Factory Improves Efficiency Via 80,000 Tag Reads Daily).

Improving shipping accuracy: RFID technology enables apparel manufacturers to audit every shipment to a customer. German shirt maker Seidensticker employs an RFID system which identifies boxes that are packed incorrectly so they can be repacked before being sent to retailers, thereby saving the company transport and packaging costs (see Internal Benefits for Apparel Makers).

Boosting customer satisfaction: By enabling companies to ship the right items on time, every time, apparel makers and other manufacturers can improve their relationship with their customers. Sharing data with customers gives a customer confidence that the right goods will arrive on time, which enhances satisfaction and loyalty.

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