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From Designing to Marketing: Major Tech Trends Shaping the Future of Luxury Apparel and Retail
RFID, NFC, the Internet of Things and other disruptive technologies are riding the wave of the digital revolution in the luxury apparel market.
Sep 29, 2019—
This is the age of innovations. Technologies such as automation and virtual reality (VR) seem to have a Midas touch. From health care to marketing and retail, every aspect of every sector has evolved with the blessing hand of smart technologies. The luxury apparel industry is also riding the wave of the digital revolution.
Changes in consumer demands hit all retail sectors, and luxury brands are no different. The major brands, such as H&M, Uniqlo and Zara, had to force retailers to keep up with the evolving fashion business model. Moreover, fast fashion companies have established their brand by incorporating technologies to shorten the length of the fashion cycle and providing consumers with the apparel of their brands at an affordable price.
These technologies have made the industry more personalized and convenient for users. AI and machine learning can take care of repetitive work. Earlier, the fashion industry was more reliant on human resources, but now robots have been widely accepted to manufacture apparel in completely new ways, considering the shift in user preferences. From robots that sew and cut fabric to AI applications that predict future style trends, technologies are boosting the growth of the luxury apparel industry in several ways.
Welcoming the Advent of RFID
NFC for Securing Authenticity
Personalization at Scale
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