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By Rich Handley

Festicket Acquires Event Genius and Ticket Arena

Festicket, a platform for music festival experiences, has announced its acquisition of U.K.-based ticketing and cashless point-of-sale (POS) platform Event Genius. The sale also includes the consumer-facing brand Ticket Arena. The resultant company, known as Event Genius by Festicket, will provide a platform for organizers and fans alike, which will bring together technologies and expertise including ticketing, accommodation, travel and packages, marketing, data insights and analytics, access control, POS and cashless payment services, fan engagement tools and more.

Festicket, recently ranked by the Financial Times as Europe's 80th fastest-growing company, enables music fans to book tickets and travel packages for more than 2,000 music festivals worldwide. Its marketplace brings together a network of nearly 6,000 accommodation and travel suppliers to create unique festival experiences for millions of festival-goers from around the world.

"The acquisition transforms Festicket's product set," said Zack Sabban, Festicket's CEO and co-founder, in a prepared statement. "In Event Genius, we have found a company that shares our mission to be a disruptive force in the live entertainment market and—ultimately—to bring the best possible experiences to fans. Reshad [Hossenally] and the team have built a great product they have good reason to be proud of, and I look forward to welcoming them to the Festicket family."

Hossenally, who will join Festicket as its chief supply chain officer, said in the prepared statement: "The Event Genius mission has always been to utilize technology to bring event organizers and consumers a better experience, regardless of the size or type of event. Couple this with Festicket's global marketplace and supplier network and we have something truly unique for the events industry."

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