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Smart Packaging Industry Estimated to Reach $6 Billion By 2023

At a recent AIPIA event, Smithers Pira addressed how inventory control, validity, authenticity, security and the consumer experience will all be impacted by technologies such as RFID; other companies presented their latest innovations.
By Edson Perin

One solution that attracted the attention of many visitors was presented by VTT, which is researching the printing of paper circuits. The system can receive additional electronic components and can thus play an active role in paper envelopes, for example. The project includes the possibility of sending credit cards by mail in an envelope containing a numeric keypad, so that the password sent to the user must then be entered by another communication channel. If the password entered is correct, one can simply open the envelope and remove the card already activated; otherwise, the card will be invalidated.

VTT's Lisa Hakola talks about research into the printing of paper circuits to insert intelligence into envelopes—for example, to guarantee the safety of credit cards.
An e-paper solution was presented by Jennifer Su, an executive at E Ink, who outlined the possibilities of this new manner of distributing information. Applications, she said, range from reading books on devices like the Amazon Kindle to making retail store displays capable of being upgraded remotely in real time, or even more interactive.

E Ink's Jennifer Su explains what electronic paper can do for products.

Eef de Ferrante, AIPIA's executive director, says a new industry is emerging with new technologies to identify products, count inventory, control validity and authenticity, provide security against theft and robbery, and ensure a positive consumer experience. According to de Ferrante, sustainability initiatives—which companies are increasingly promoting to suit country rules and the demands of their consumers—are among the benefits these technologies offer.

The importance of data for companies is growing with the advancement of new technologies, blockchain and big data, de Ferrante says. This impacts what brands are worth and also changes the relationships between companies, products and buyers.

AIPIA's EIF de Ferrante outlines the birth of a new market that brings together companies that offer smart packaging products and their customers.

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