|Home||Internet of Things||Aerospace||Apparel||Energy||Defense||Health Care||Logistics||Manufacturing||Retail|
Has RFID Finally Found Its Place in Retail?
RFID technology is finally taking off in retail—in fact, it's being put to use in a variety of ways, some of which might just surprise you.
Enhancing the Customer Experience With RFID
It helps of course, that an RFID device (tag) can be attached or built in to just about anything—a fact not lost on forward-thinking enterprises experimenting with RFID-powered customer relationship management. In fact, in April 2019, Swiss outdoor brand Mammut announced its latest RFID initiative that is set to redefine both its supply chain management and customer experiences (see Mammut Uses NFC to Engage Customers). With the new technology, the company is hoping to raise the bar of its point-of-sale service and add value to customer interactions with the ability to uplift loyalty programs and feedback processing long after the purchase.
A New Way to Pique Consumers' Appetites
For this, retail brands set up RFID-powered loyalty programs, using tags built into loyalty cards or attached to members' phones. These tags alert staff members when loyalty program members enter the retailers' outlets, allowing sales associates to call up sales histories, welcome customers personally and make recommendations based on their previous purchases.
RFID in Provenance and Profit Protection
However, theft isn't the only security issue that RFID tags and readers can help to thwart. In the apparel and fashion sector, counterfeit products are a huge issue, making up almost half of the global counterfeit industry. High-end retailers are responding with RFID tagging at the source to prove product authenticity and combat counterfeiting. This is being made possible by the latest developments in tag construction, which gives manufacturers the ability to produce tags that can withstand being washed and dry-cleaned, and just about anything else which might happen to an item of clothing after purchase.
Login and post your comment!
Not a member?
Signup for an account now to access all of the features of RFIDJournal.com!
SEND IT YOUR WAY
RFID JOURNAL EVENTS
ASK THE EXPERTS
Simply enter a question for our experts.
|RFID Journal LIVE!||RFID in Health Care||LIVE! LatAm||LIVE! Brasil||LIVE! Europe||RFID Connect||Virtual Events||RFID Journal Awards||Webinars||Presentations|