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Has RFID Finally Found Its Place in Retail?

RFID technology is finally taking off in retail—in fact, it's being put to use in a variety of ways, some of which might just surprise you.
By Darya Shmat
Jun 09, 2019

When it comes to online retail domination, using the newest technologies is commonly regarded as a defense strategy for traditional retailers. But could salvation actually be found in an older technology which, at last, appears to be finding its place?

Aside from some false starts and eagerly publicized trials, radio frequency identification technology never quite delivered on its promise to be the next great thing in inventory control. Now it seems RFID might finally be ready for retail and, better still, appears to offer value across a far wider range of applications than those previously anticipated.

RFID Technology: An Omnichannel Essential?
While the prices of tags, hardware and custom enterprise apps for RFID implementation continue to come down, it stands to reason that if you're considering possible use cases, you'll want to exploit RFID in any way that optimizes returns. So why limit your business to using it as an inventory-management tool only?

For example, if your enterprise is in the early days of its omnichannel strategy implementation, you probably don't need anyone to tell you that tracking inventory across multiple channels is tough. Unfortunately, when it comes to omnichannel retailing, poor inventory visibility directly impacts the customer experience, which is why retailers and manufacturers like Herman Kay are prepared to invest in RFID tags for every item that they carry.

RFID is proving invaluable in honoring the promise to provide consumers with the products they want when they want them, using the delivery methods they demand—not to mention fast and simple procedures for returning purchased products.

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