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By Rich Handley

NeWave Sensor Solutions, Smart Label Solutions Recognized by Retail CIO Outlook

NeWave Sensor Solutions has announced that it has been recognized by Retail CIO Outlook as a "Top-10 Merchandising Solution Provider" in 2019. This is an annual listing of 10 companies that are at the forefront of providing merchandising solutions and impacting the marketplace.

This honor was based on NeWave's RFID technology, which utilizes a patented wave antenna designed specifically for item-level RFID. The antenna enables the company's smartShelf to provide real-time retail shelf inventory via any smart device in order to prevent out-of-stocks and deter theft. The smartShelf system ensures planogram compliance and planogram optimization without recurring label tag costs, the company reports.

Smart Label Solutions (SLS), a long-time technology partner with NeWave, was also identified as a leading RFID solutions provider. SLS is NeWave's in-market executional support partner for smartShelf and smartPORTAL. "We believe that smartShelf has outstanding potential to be the leading real-time on-shelf retail inventory availability system," said Jeff Hudson, SLS's CEO, in a prepared statement, "and we are very pleased to be a key partner in making that a reality."

"We take pride in honoring NeWave Sensor Solutions as one among the Top 10 Merchandising Solution Providers 2019," said Katie William, the managing editor of Retail CIO Outlook. "The evolving needs of today's shoppers are drastically impacting the role that merchandising technology plays in helping retailers drive business value and gain market share. As a pioneer in retail merchandising for decades, NeWave Sensor Solutions continues to deliver the thought leadership and deep market expertise with smart shelf RFID technology to help retailers."

Barry Burnside, a founder and board member of NeWave, added in the prepared statement: "We are very excited to be named to the 2019 Top 10 Merchandising Solutions Providers by Retail CIO Outlook. Our Smart Shelf technology is the first and only RFID system to provide real-time on-shelf merchandise availability without the need for item tagging. Traditionally, inventories were controlled by adding more inventory, to avoid an out-of-stock situation. That model grew to be highly inefficient, and retailers know that the system needed an overhaul and smartShelf has proven to meet or exceed those expectations."

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