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RFID Tracks Goods at 750 French Menswear Stores

Celio has completed one of France's largest passive UHF RFID deployments, using a solution from Nedap to track all products to prevent out-of-stocks and help store associates better manage their inventory locally, while enabling omnichannel sales.
By Claire Swedberg
Jan 22, 2019

In one of France's largest UHF RFID implementations, menswear retailer Celio has deployed RFID technology across all 750 of its stores. The system's rollout was completed in November 2017, following a 12-month deployment period, and is bringing visibility to inventory at each location. RFID was taken live at the point of sale (POS), along with electronic article surveillance (EAS) technology, at 55 of those locations by the end of 2018.

With the technology, provided by Nedap, Celio reports that it will be able to provide fast and accurate e-commerce service to its online customers, as well as prevent out-of-stocks and reduce clerical work that is otherwise needed to understand where goods are located. With the POS and EAS systems, the store can gain real-time understanding of which goods are at the store, or have been sold or removed from the site for replenishment orders.

In the long run, this is one step in the retailer's effort to make it more responsive to shoppers, both online and at brick-and-mortar stores. Celio, founded in 1978, caters to the Continental European market (France, Belgium, Spain and Italy, as well as some locations in Eastern Europe), with most stores located in shopping centers. Traditionally, Celio previously used bar-code-based inventory data and manual counts at stores.

Sylvie Leclercq
Such manual counts do not provide sufficient visibility, however, to ensure that all goods are in stock at the stores at which customers want to pick them up—and there are also problems that can occur for shoppers at physical store locations. Previously, inventory inaccuracies meant that goods, in some cases, simply were not on display in the store front when they should be, thereby leading to lost sales.

"Having the right product at the right place at the right time becomes more and more important in a super-customer-centric world," explains Sylvie Leclercq, Celio's RFID project manager. "RFID seemed for us the best tool to help us to reach a high level of stock visibility." In addition, she says, the company wanted employees to take ownership of stock at their store. Each associate, Leclercq says, now has responsibility over his or her own store's inventory onsite, "which was an expectation from our store managers." They can simply access inventory data regarding their location in the cloud-based server from Nedap, and can have confidence that the data is accurate.

The system consists of Nedap's !DCloud software that captures and manages read data, as well as handheld readers from Zebra Technologies. The 55 stores with POS and EAS systems utilize Nedap's !DGate RFID readers at their entrance, as well as !DPOS readers at cash registers. Celio initially began tagging all products at the point of manufacture in 2016. After ending its relationship with one technology company, it began seeking another solution provider, while simultaneously continuing to tag all of its goods.


Yajie Liu 2019-01-23 11:22:00 AM
RFID technology is used to make the warehouse be visible and improve the manage and shopping feeling.

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