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RFID Steps Up Display Accuracy in Shoe Department

A European retailer has deployed an RFID-based inventory-management system from TAG Co. that links a tagged display shoe to its box in the back room, and can also detect if a style or color of shoe is missing from the display.
By Claire Swedberg
Nov 05, 2018

Technology firm TAG Co. has released an RFID-based inventory-management system for shoe sales, known as ShoRoom, based on a system it developed for a U.K.-based European-wide retailer, at one of its luxury goods stores. The solution tracks all boxed pairs of shoes in the store's back room, as well as single display shoes, while linking each display shoe to its box in the back room—all through the use of RFID technology.

The retailer, which owns multiple types of stores, as well as luxury brand shops, has deployed the system at one luxury store to date. The company plans to expand the system's use to other stores, based on the results of the initial deployment, and has asked to remain unnamed.

TAG Co.'s Jon Marchese
As an electronic article surveillance (EAS)- and RFID-based product protection solutions company for retailers, TAG Co. provides technology to identify when goods leave a store, according Jon Marchese, the firm's CEO. In some cases, he adds, it tracks the movement of inventory via UHF RFID.

The technology company already provides its EAS security system at most of the retailer's stores, and the solution has evolved to be RFID-enabled EAS, which offers a longer read range than traditional magnetic EAS technologies, enabling customers to pass through wider doorways. The system consists of UHF readers that form a portal at the door, as well as EPC UHF RFID hard tags attached to garments and other products, which are removed at the point of sale.

This year, the retailer began working with TAG Co. to develop a system that would enable the firm to employ RFID for the inventory management of shoes—one of its more challenging product lines. The company did not hold back when it came to sharing challenges, Marchese says. This is noteworthy, he adds, as RFID vendors often suggest solutions to problems retailers may or may not believe (or admit) they have.

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