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RFID News Roundup

Aruze Gaming America, Genesis Gaming Solutions form RFID distribution agreement ••• SATO provides RFID wine cellar inventory solution to resort hotel ••• Advanced ID Electronics announces NXP RFID-IoT product launch with NedCard ••• STMicroelectronics intros wireless charging kit for wearables, IoT devices ••• Harting releases Industrial IoT starter kits ••• RFID ticket provider FineLine Technologies acquires South Africa-based Traderplus.
By Rich Handley
Aug 16, 2018

The following are news announcements made during the past week by the following organizations: Aruze Gaming America, Genesis Gaming Solutions; SATO; Advanced ID Electronics, NXP Semiconductors, NedCard; STMicroelectronics; Harting; FineLine Technologies, and Traderplus.

Aruze Gaming America, Genesis Gaming Solutions Form RFID Distribution Agreement

Aruze Gaming America has announced that it has entered into a distribution agreement with Genesis Gaming Solutions to distribute Aruze Gaming's casino gaming chips in conjunction with Genesis Gaming's BRAVO system product line.

The product line consists of BRAVO Pit, BRAVO Poker and BRAVO Cage. The BRAVO Pit and Poker systems provide casino operators with a table-management and player-tracking solution designed to boost rating accuracy and operational efficiency. The system incorporates sensor technologies, including radio frequency identification. BRAVO Cage is the latest addition to the product suite.

"We are delighted to be working in partnership with Aruze Gaming, acting as their distributor for chips including RFID," said Randy Knust, Genesis Gaming Solutions' president, in a prepared statement. "Combined with our industry-leading BRAVO system, this partnership will enable us to give the industry a truly complete RFID tracking solution that is secure, accurate and most importantly cost-effective in delivering advanced analytics to casinos looking to further improve operations."

Coupled with its recently announced Walker Digital Table System partnership, Aruze Gaming has forged a solution that fuses RFID PJM 3.0 technology, the BRAVO system product line and an RFID casino chip. The company's strategy, it reports, is to provide RFID and non-RFID chips offering high security at competitive pricing.

"As an operator, I know there is huge demand for a product that allows casinos to correctly reinvest in their table games players," said Eric Persson, Aruze Gaming America's global chief operating officer and president, in the prepared statement. "The only thing that has stopped RFID chips from being widespread is price. Aruze is offering a comprehensive RFID chip product at less than half the cost of our competitors."

Brandon Knowles, Aruze Gaming America's director of table games, added in the statement, "It's difficult to imagine a market dynamic better than this—powerful products, industry leading partners, and a world hungry for data. This is the triple threat." Aruze Gaming plans to showcase its RFID casino chips using the BRAVO system product line at the Global Gaming Expo 2018, to be held in Las Vegas, Nev., in October 2018.

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