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Store Reduces Checkout Time by 80 Percent

The Mari Semi Joias Group has also managed to reduce overtime costs and inventory control, thanks to a solution from RFID Moura.
By Edson Perin
Jun 26, 2018

Mari Semi Jewels, Lingerie and Cosmetics Group, a company focused on the sale of door-to-door products, has a network of more than 2,000 consultants in several municipalities in the state of São Paulo, Brazil. The company has recently gained agility in its checkout process, thanks to the adoption of a radio frequency identification solution from RFID Moura.

According to Alex Casado, a managing partner at the Mari Group, the process of completing a purchase, which previously took around 30 minutes, can now be completed within no more than six minutes, and with a higher degree of reliability. "There are other benefits," he says, "such as making each item unique, which opens up a gigantic range of options, such as offering more efficient assurance of each item and complete traceability."

RFID Moura's system displays the products being counted automatically, without errors.
The initial challenge was to expedite the closing of consultants' accounts and free up space in the warehouse, in order to stock other products. Prior to the RFID system's deployment, six employees were involved because the whole process was manual. Now, with RFID, it is possible to increase efficiency with just four employees. More than 400,000 tags have been put into use since the deployment.

"It's difficult, at first, to have the perception of how a label that costs 30 times more than the conventional one can give a return on investment," Casado states. "After this discovery [of RFID's efficiency], in my case, the biggest challenge was the exchange of labels, because my stock is approximately 80 percent outside the company."

The activity of replacing common tags with those containing smart RFID chips lasted for three months. During this period, the company organized and parameterized its enterprise resource planning (ERP) system and adapted all internal processes to make the most of the new technology.

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