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By Rich Handley

NFC Forum Issues Call for Entries for Innovation Awards

The NFC Forum has announced a call for entries for its 2018 NFC Innovation Awards to recognize Near Field Communication (NFC) products, services and experiences. Innovators, developers, entrepreneurs, startups and organizations using NFC in new, disruptive and pioneering ways can submit award entries showcasing their work for the chance to win in one of three award categories.

There is no cost to enter the competition. The deadline for submissions is Mar. 2, 2018, and the award program is open to NFC Forum member companies or organizations, as well as non-members. Systems integrators, agencies and media brands submitting on behalf of their clients may also enter the awards.

Winners will be announced at the NFC Innovation Award ceremony and reception, to be held on June 26, 2018, co-located with the NFC Forum Members meeting at the Barbican Centre in London, England. A panel of global judges, including journalists, analysts and industry experts, will select the finalists and winners based on innovation, benefits, user experience and NFC impact.

The NFC Forum invites submissions from all industries and categories, including smart homes; smart health care; customer-focused advertising, marketing and branding; connected hospitality; smart retail; connected cars; the Internet of Things; gaming; and transportation. The NFC Innovation Award program will recognize a product, service or experience that features NFC modes, including card emulation, peer-to-peer and reader-writer use cases based on NFC Forum tags within the following categories: Best In-Market Implementation, Best Emerging Concept, and NFC for Good.

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