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Levi's Tests RFID Use Successfully
A number of factors, including greater efficiency in the repositioning of goods for sale, led the company to sell 56 percent more apparel this year on Black Friday than in 2016.
Dec 20, 2017—
The Brazilian subsidiary of the Levi's American brand of jeans, shirts, belts, caps and footwear has become the latest adopter of radio frequency identification technology for tracking and inventory control. The successful deployment, carried out by iTag Tecnologia, is already bringing positive results in the first months since deployment during the second half of 2017.
"One thing is certain: the ability to easily and quickly replace parts on the shelves was one of the determining factors in this success in our store sales growth," Silva says. "We just do not know how much it was thanks to RFID specifically, because we are running a series of improvements in store processes and collection decisions this year, and are also being impacted by a significant improvement in the country's economic scenario." Silva predicts a Christmas season marked by good business this year.
Levi's is using RFID to track products from when they are received at the company's distribution center (DC). This involves the finalization of purchase orders, transfers, shipment to stores and inventory counts upon receipt. The technology is also being used in sales and inventory processes, in addition to an anti-theft solution.
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