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Bracelet Works Like a Credit Card in Brazil

Through a partnership with Visa, a new device from Trigg can be used on Cielo-, Getnet- and Rede-enabled machines, via a mobile app.
By Edson Perin

For Eduardo Abreu, Visa Brasil's executive director of business development, a transformation is occurring in which innovation and the consumer experience are at the heart of his company's efforts. "The important thing is not the plastic card anymore," he says, "but rather to allow the consumer to choose the best way to make their payments, according to their need. Therefore, we will see more and more modern and convenient solutions like the Trigg bracelet."

Visa has conducted extensive work in the past year with partners to increase the responsiveness of NFC technology as a means of payment. "Today," Abreu explains, "more than 3 million machines in Brazil already accept payment with this technology."

Trigg and Visa have also launched a "My Mom's Comeback" promotion on Facebook and Instagram, as well as the Cashback program, in which part of what a person spends on his or her purchases goes back to that customer. The contest aims to encourage customers to remember good moments from the past that they would like to bring back. Participants should be Trigg customers, and should comment on Facebook's official post for the promotion, or share photos, texts or videos on Twitter and Instagram.

The ten best moments will earn $1,000 each in Cashback, as well as the new Trigg wristband. The contest will continue until Nov. 18, 2017, and those interested can post as many photos as they like using the hashtag #TBTriggVisa. The names of the ten winners will be announced on Dec. 11 via social media.

According to Juniper Research, the global value of contactless transactions made via payment cards, both mobile and wearables, is expected to reach $1.3 trillion by 2019—nearly double the 2017 estimate of $590 billion.

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