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Loewe Pilots Real-time Location System for Luxury Apparel, Accessories

The IoT solution from CXignited enables the Spanish fashion brand to automatically manage inventory, enabling associates to provide fast access to the latest collection of products.
By Claire Swedberg

The Search & Pick app is designed to enable workers to better serve customers. If a shopper asks for a specific product, an employee can simply use the app to locate that item on a map of the store. "This information is based on the real-time physical visibility and localization offered by the ShopCX system," Bellissard explains.

The sales associate can then send a notification to the store's stock runner, thereby indicating which product is needed and where it is located. In this way, the worker need not leave the customer to search for the item requested, and can continue helping him or her with recommendations or other merchandise.

The app's picking function is useful for e-commerce, Bellissard notes. Staff members can quickly fulfill online orders by using the app to create a picking lost and identify where each product is located.

The retailer is not only testing the technology hardware, but also preparing for a permanent deployment. The implementation will consist of adding store segment categories into the software to help the staff better understand where products are located.

In the long run, Loewe expects the technology to reduce labor costs associated with inventory management, as well as increase product availability. This, the company indicates, leads to improved customer satisfaction and increased sales.

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