Jan 06, 2017PRESS RELEASE:
Ruckus Wireless, a part of Brocade, has announced a joint solution with TrackR, a leader in personal item management innovations, that leverages Bluetooth Low Energy (BLE) technology combined with Ruckus ZoneFlex access points (APs) to enhance the indoor and outdoor location services of TrackR's Crowd GPS network. Leveraging existing wireless infrastructure, the new integration provides customers and end users with enhanced asset movement detection in real time and provides more robust security features for enterprise, education, hospitality and large public venues.
This new integration showcases how a Ruckus AP can now operate as an Internet of Things (IoT) gateway by supporting additional radio connectivity protocols like BLE for data acquisition from tags and sensors. Ruckus ZoneFlex APs serve as two-way distributed management and asset and security monitoring for TrackR. Ruckus also provides TrackR with the ability to acquire, contextualize and act on the sensor data being collected. As a result, TrackR can monitor devices such as laptops, tablets and mobile phones as well as higher value in-building infrastructure assets like TVs, projectors and other equipment. The installation of this solution enhances security and asset protection by triggering an alarm when devices cross defined geo-fences. This enables an in-building or campus-wide asset tracking solution that leverages the existing Wi-Fi infrastructure, reducing cost and complexity.
"Our collaboration with TrackR further demonstrates the versatility of the Ruckus product portfolio," said Bart Giordano, vice president of business development, Ruckus business unit, Brocade. "With the addition of the new BLE radio option and the BLE Tag tracking solutions from TrackR, we are able to bring new levels of physical security to a wide range of vertical markets that were traditionally the exclusive domain of large infrastructure owners or premium network providers."
TrackR's mission is to completely automate the process of personal item management. TrackR's innovative technologies – app software, technology and wireless devices – redefine personal organization by transferring the task of remembering where all of your items are to computers. To this end, TrackR added three new products and services to its portfolio at CES 2017, including TrackR atlas, a home-based personal item management platform; TrackR pixel, a smaller and lighter form factor that lights up; TrackR wallet 2.0, a form factor equivalent to two stacked credit cards; and the new Amazon Alexa Find My Phone skill.
"Our goal at TrackR is to offload the task of remembering where items are to our technology, so people can take care of more important things," said Chris Herbert, chief executive officer and co-founder, TrackR. "Partnering with the experts at Ruckus Wireless will provide our customers with a stronger, more robust Crowd GPS network than ever before, so finding things outside the home will be even faster and easier."
In addition to enhancing TrackR's offering for its end users, the integration will also benefit Ruckus's partner ecosystem by offering new managed services that take advantage of Wi-Fi beyond basic connectivity. Key ecosystem partners can leverage the new solution to improve operational efficiency and engage customers like never before. To learn more about Ruckus's asset management and location-based capabilities, visit the Ruckus website.
TrackR has also announced a new partnership with the GeoZilla family safety assistant app to put precious belongings on the family radar. TrackR's cloud-based platform offloads the task of having to remember where things are to a computer so consumers can focus on more important things. The platform connects to Bluetooth-enabled devices to ensure precise short-range locating, and leverages Crowd GPS technology to help locate items lost outside of Bluetooth range.
GeoZilla's family safety assistant app helps families to always know the location people they care, monitor devices and communicate securely. With this new integration, consumers can connect TrackR to GeoZilla, adding important family items - car keys, pets, remotes, backpacks, etc - to the family radar. Simply open the GeoZilla app and push the button on your TrackR to pair. Then the TrackR-ed item will appear on the GeoZilla map.
"With this partnership we want to help families relieve the stress of having to constantly think where their valuables are," said Igor Gonebnyy, CEO of GeoZilla. "You have all of them on the map, as well as your family. Left your wallet at home? Ping whomever is at home via GeoZilla to get it for you."
Once a TrackR is paired with the GeoZilla app, GeoZilla users will have all of the functionality of the TrackR app within GeoZilla; they can find items, make the TrackR ring, use Crowd GPS, and more without having to toggle back and forth between the two apps. GeoZilla will work with TrackR bravo, along with TrackR pixel and TrackR wallet 2.0, which were unveiled yesterday.
"The team at GeoZilla does family location extremely well, which is why we are so excited to partner with them," said Chris Herbert, CEO and Co-founder of TrackR. "No one is busier or has more stuff to keep track of than families; this integration will allow them to focus on more important things while we stay on top of where their important belongings are."
TrackR has shipped 4.5 million devices to date, while GeoZilla is offering its free family location platform to over half a million families worldwide. The full integration will roll out by Spring 2017.
