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TrackR Partners With Brocade, GeoZilla to Improve Tracking of Assets, Personal Items

The Brocade collaboration will enable end users to monitor high-value assets in real time, while the GeoZilla agreement will make it easier for families to manage their belongings.
By RFID Journal
Jan 06, 2017


Ruckus Wireless, a part of Brocade, has announced a joint solution with TrackR, a leader in personal item management innovations, that leverages Bluetooth Low Energy (BLE) technology combined with Ruckus ZoneFlex access points (APs) to enhance the indoor and outdoor location services of TrackR's Crowd GPS network. Leveraging existing wireless infrastructure, the new integration provides customers and end users with enhanced asset movement detection in real time and provides more robust security features for enterprise, education, hospitality and large public venues.

This new integration showcases how a Ruckus AP can now operate as an Internet of Things (IoT) gateway by supporting additional radio connectivity protocols like BLE for data acquisition from tags and sensors. Ruckus ZoneFlex APs serve as two-way distributed management and asset and security monitoring for TrackR. Ruckus also provides TrackR with the ability to acquire, contextualize and act on the sensor data being collected. As a result, TrackR can monitor devices such as laptops, tablets and mobile phones as well as higher value in-building infrastructure assets like TVs, projectors and other equipment. The installation of this solution enhances security and asset protection by triggering an alarm when devices cross defined geo-fences. This enables an in-building or campus-wide asset tracking solution that leverages the existing Wi-Fi infrastructure, reducing cost and complexity.

The TrackR bravo
"Our collaboration with TrackR further demonstrates the versatility of the Ruckus product portfolio," said Bart Giordano, vice president of business development, Ruckus business unit, Brocade. "With the addition of the new BLE radio option and the BLE Tag tracking solutions from TrackR, we are able to bring new levels of physical security to a wide range of vertical markets that were traditionally the exclusive domain of large infrastructure owners or premium network providers."

TrackR's mission is to completely automate the process of personal item management. TrackR's innovative technologies – app software, technology and wireless devices – redefine personal organization by transferring the task of remembering where all of your items are to computers. To this end, TrackR added three new products and services to its portfolio at CES 2017, including TrackR atlas, a home-based personal item management platform; TrackR pixel, a smaller and lighter form factor that lights up; TrackR wallet 2.0, a form factor equivalent to two stacked credit cards; and the new Amazon Alexa Find My Phone skill.

"Our goal at TrackR is to offload the task of remembering where items are to our technology, so people can take care of more important things," said Chris Herbert, chief executive officer and co-founder, TrackR. "Partnering with the experts at Ruckus Wireless will provide our customers with a stronger, more robust Crowd GPS network than ever before, so finding things outside the home will be even faster and easier."

In addition to enhancing TrackR's offering for its end users, the integration will also benefit Ruckus's partner ecosystem by offering new managed services that take advantage of Wi-Fi beyond basic connectivity. Key ecosystem partners can leverage the new solution to improve operational efficiency and engage customers like never before. To learn more about Ruckus's asset management and location-based capabilities, visit the Ruckus website.

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