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ALL-TAG releases RFID-Ink tag ••• Redpoint Positioning integrates RTLS with Autodesk's BIM applications ••• Bluvision, Airside Mobile Turn On Android's Nearby Notifications feature at airports ••• MicroStrategy leverages Bluetooth beacons for real-time user behavior analytics ••• T.A.P. Tag Technologies NFC-enables RealTimeRental's new mobile app.
By Beth Bacheldor

MicroStrategy Leverages Bluetooth Beacons for Real-time User Behavior Analytics

MicroStrategy, a worldwide provider of enterprise software platforms, has announced that its Usher mobile identity and security analytics platform can leverage Bluetooth beacons in order to locate and track personnel. When an Usher app user is within range of a configured beacon, the app receives a notice from the beacon and captures that user's location data in MicroStrategy Analytics. This enables a company to assess where its employees are located, as well as perform head counts and other tasks. It can determine, for example, how much a break room is being utilized or what the footfall is during certain events. By using the Usher platform to assign each employee a digital badge, a business can assess workspace utilization, according to Jatin Maniar, MicroStrategy's senior director of product marketing. Furthermore, he says, it can flag security events, such as an employee attempting to access a sensitive area after hours.

With Usher's real-time analytics and communication capabilities, MicroStrategy reports, enterprise facility and security managers can respond faster and smarter to incidents and emergencies by communicating, monitoring and tracking users in real time. The beacon-based location data can help administrators to improve their organization's security posture, respond more effectively to urgent business demands and act during time-sensitive emergency situations, the company indicates. Since Usher unifies identity for physical and logical access, it can correlate certain incidents, Maniar explains—for example, a rogue trader's entry into a building's investment offices or a remote employee accessing a data center server. It can also track which systems are accessed by which user from which device and location. In addition, he says, Usher lets businesses quickly view users on a map and instantly communicate with them or send them notifications.

MicroStrategy is offering a free trial of Usher at its Usher website.

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