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RFID News Roundup
Kurt Salmon, Tyco Retail Solutions showcase 1:1 retailing experience ••• Fujitsu introduces Bluetooth smart beacon for IoT solutions ••• Invengo releases UHF RAIN RFID mobile phone reader ••• Schreiner Services rolls out RFID-enabled road-maintenance solution ••• IDTronic markets UHF RFID solution for race timing, event management ••• Lakes Region General Hospital deploys Hugs infant-protection solution ••• Gaylord Palms installs Kaba networked RFID door locks.
Dec 17, 2015—
The following are news announcements made during the past week by the following organizations:
Kurt Salmon, Tyco Retail Solutions;
Stanley Healthcare; and
Kurt Salmon, Tyco Retail Solutions Showcase 1:1 Retailing Experience
Tyco Retail Solutions and management consulting firm Kurt Salmon have partnered to develop a connected and personalized shopping experience, known as 1:1 Retailing, and are offering live demonstrations of this at Tyco's U.K. Customer Innovation Center. According to the two companies, 1:1 Retailing delivers an enhanced personalized shopping experience in-store, and the live demos are designed to help retailers view and understand the potential that 1:1 Retailing holds for their business.
Visitors to Kurt Salmon's concept store have the opportunity to explore shopping that combines social, mobile, online and in-store experiences from both the perspectives of both a customer and a sales associate, says Sarah Davis, Kurt Salmon UK's head of digital. The concept store features a variety of technologies, she says, including social media, window display screens, customer apps, sales apps, interactive product displays, mannequins equipped with Bluetooth beacons, and smart fitting rooms. The customer and sales associate technology showcased in the concept store has all been developed by Kurt Salmon Digital and leverages Kurt Salmon's 1:1 Retailing approach, while inventory accuracy is managed by Tyco's TrueVUE RFID-based inventory-visibility and -management platform.
Tyco's RFID-based TrueVUE combined with Kurt Salmon's 1:1 Retailing platform enable retailers to capture in-store behavior, send product recommendations and other marketing information, and offer customers the option of requesting in-store assistance. The RFID tags on the products allow the in-store technology to know what is happening with a specific item, according to Davis, including where the product is located within the store and key details about that item. Furthermore, as RFID-tagged merchandise is brought into fitting rooms, a customer can request additional sizes and products.
The in-store demonstration area includes a fully set up athleisure-themed concept store, a store back room, and a security and inventory control room area. Additionally, Davis says, there are conference rooms for workshops designed to help visitors determine how to adapt the 1:1 Retailing connected-consumer principles to benefit their business.
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