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Impinj launches RAIN RFID retail solutions with Detego, InMotion and Nedap ••• SML upgrades Clarity retail inventory-management software ••• Vizinex RFID releases Sentry Slim Skinnie tag ••• MEPS Real-Time updates system for pharmacy automation, inventory management ••• Giant Eagle tests Powershelf out-of-stock sensors as part of food-industry study ••• Sensoro deploys 110,000-beacon network in China.
By Beth Bacheldor

Sensoro Deploys 110,000-Beacon Network in China

Sensoro, a startup with offices in Seattle and Beijing, has announced a large Bluetooth beacon network in China, consisting of 110,000 units. Founded in July 2013, Sensoro is running and managing the network of its iBeacon sensors, which are called Yunzis. The network spans 25 movie theatres, 16 airports, 39 high-end retail stores, 40 major tourist destinations, 200 universities, 260 high-speed trains, 1,500 Pizza Hut restaurants and 2,100 Chow Tai Fook (CTF) jewelry retail stores, among other locations.

According to Sensoro, traffic at these beacon-outfitted locations reached hundreds of millions during the Chinese holidays. For example, an estimated 12 million travelers visited 40 Class 5A tourist attractions, the highest level of tourist attraction rating category rated by the China National Tourism Administration (CNTA). In May 2015, in cooperation with China's CCTV News Channel and the CNTA, Sensoro deployed more than 4,200 beacons at the 40 attractions, and the technology enabled interaction between CCTV and tourists at the attractions, who uploaded more than 60,000 real-time news clues. During the 2015 Chinese New Year, CTF's use of beacons brought in $11 million in revenue with a conversion rate up to 63 percent—far surpassing expectations, Sensoro says. The success of the case persuaded CTF to deploy beacons at all 2,100 of its Mainland China retail stores during the next three months.

According to Sensoro, several other brands have chosen to partner with the company to launch digital marketing activities. These include professional soccer club Real Madrid, the restaurant group Yum!, and Sony Pictures Television.

Sensoro's newest hardware product, Sensoro Smart Beacon 4.0, supports Google EddyStone and Apple iBeacon as well as ZigBee, Wi-Fi, Bluetooth Low Energy (BLE), ultrasound and many other sensing technologies, the company reports. The new products also support GPRS direct remote control, as well as support for ZigBee-based mesh-networking between beacons, Sensoro adds.

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