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Harting's Roadshow Truck Takes RFID for Ride

As it visits hundreds of potential and existing customers across the U.S. and Canada, the 33-foot-long vehicle uses RFID technology to help viewers learn more about the company's products.
By Claire Swedberg
Oct 21, 2015

Harting Technology Group, a manufacturer of industrial connectors, cable assemblies, backplane assemblies, Ethernet switches and radio frequency identification solutions, is giving its U.S. and Canadian customers and distributors, as well as potential new customers, the opportunity to view its products in person, via the company's Roadshow Truck. The 33-foot-long vehicle is packed with RFID-enabled displays of Harting products.

The Harting Roadshow Truck began its tour in New York City last month, and will tour across the continent. The objective, says Steve Loyal, Harting North America's business-development manager, "is to demonstrate our core products, as well as new products," which include RFID solutions. Traditionally, he says, customers think of Harting as a provider of connectors, but its offerings, in fact, cross a variety of technologies. Bringing a truckload of those products to the customers for their perusal, Loyal adds, is a good way to educate new and existing customers regarding what the company offers.

The Harting Roadshow Truck began its tour in New York City in September.
Along one side of the truck are four stations, each focused on different product lines, according to Christina Chatfield, Harting North America's marketing director. At each of these stations, Harting has installed one of its Locfield ultrahigh-frequency (UHF) RFID antennas, all wired to a single Harting RF-R500 UHF reader. Designed in the form of a bendable cable, the Locfield antennas can be installed along a surface to create a precise read zone (see Harting's Locfield Reader Antenna Promises Flexible Read Range).

Harting attached its Ha-VIS RFID FT 89 (NT) flexible UHF tags to 30 products at each station, including connectors, assemblies and Ethernet switches, as well as RFID readers and antennas. Each tag has a unique ID number encoded on it that is linked to the corresponding product's description in Harting's software, known as Knowledge Center App, residing on an onsite computer.

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