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Century Link America Opens Doors for RFID Partners

The Chinese tag producer has launched a North American division to better meet the needs of systems integrators developing and ordering tags for customers' solutions, such as hybrid EAS-RFID systems for retailers.
By Claire Swedberg

Universal Surveillance Systems is one of the companies in North America that can require specialized tags. "We have a long history with Century," says Tony Oliver, USS' CTO. The firm, based in California, is one of the largest American loss-prevention technology companies specializing in EAS tags and systems to deter and catch shoplifters. USS also provides access-control and video-surveillance systems—and, increasingly, RFID solutions.

During the past 18 months, Oliver says, his company has been experiencing a growing interest from retailers to build RFID systems into their existing security technology, or launching an RFID solution independently for inventory-management purposes. USS differentiates itself from its competitors by offering customized solutions based on customers' needs—and those solutions frequently include RFID, in which case Century Link tags are often built into the system.

The CE26001, made with an NXP Icode SLI chip, is a passive 13.56 MHz tag designed for the management of metal cylinders.
"We're independent when it comes to software and hardware," Oliver says. "We make something work for our customers' needs." USS launched in 1995 as an RFID company, but branched into providing EAS systems when RFID adoption failed to grow at the rate anticipated at that time. It has since, however, seen RFID moving back to the forefront. "More retailers are open to RFID, and there's more understanding of what the technology is capable of," Oliver reports.

USS provides its customers with Century Link tags in conjunction with a variety of applications. The most basic application typically consists of reading products' RFID tags in order to determine when inventory needs to be replenished in the back room, and when it needs to be moved to the sales floor from the back room once shelves begin to empty.

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